Content Strategy

Turns Out, Smart Content Isn’t an AI Invention

A thrift store, a $6.95 paperback, and the woman who saw all of this coming before most of us had a name for it.

Sep 18

Old MacDonald Had an Optimization Strategy (A-E-G-E-O)

Every new optimization acronym promises to explain the future. Here's the answer they're all searching for.

Jun 26

A Token of My Appreciation

Unfortunately, AI companies prefer cash.

Jun 5

Your Content Has Places to Go

Why creators, brands, and content teams are rethinking copy-and-paste publishing.

May 29

Is This the End of FAQs?

What Answer Engine Optimization (AEO) reveals about the future of discoverability, structure, and modern content work.

May 22

Why Your Content Gets Lost

Metadata explains what platforms—and people—miss.

Jan 9

Content at a crossroads

The silent struggle food bloggers face before deciding what’s next

Sep 5, 2025

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