Welcome to Blueberri Pi
Hi! I’m Sandie. I’m a food content strategist, a speaker, a pizza enthusiast, and someone who probably thinks way too much about structured content.
When you see this…
I see this…
{
"@context": "https://schema.org/",
"@type": "Recipe",
"name": "Homemade Pizza",
"author": {
"@type": "Person",
"name": "Sandie"
},
"datePublished": "2025-03-12",
"description": "A simple and delicious homemade pizza recipe with a crispy crust, flavorful tomato sauce, and gooey mozzarella cheese.",
"image": [
"https://example.com/images/homemade-pizza.jpg"
],
"prepTime": "PT20M",
"cookTime": "PT15M",
"totalTime": "PT35M",
"recipeYield": "1 large pizza",
"recipeCategory": "Dinner",
"recipeCuisine": "Italian",
"keywords": "homemade pizza, pizza recipe, easy pizza dough, Italian pizza",
"recipeIngredient": [
"2 1/2 cups all-purpose flour",
"1 teaspoon salt",
"1 teaspoon sugar",
"1 packet (2 1/4 teaspoons) active dry yeast",
"3/4 cup warm water",
"1 tablespoon olive oil",
"1/2 cup pizza sauce",
"1 1/2 cups shredded mozzarella cheese",
"1/2 teaspoon dried oregano",
"1/2 teaspoon garlic powder",
"Optional toppings: pepperoni, mushrooms, bell peppers, onions"
],
"recipeInstructions": [
{
"@type": "HowToStep",
"name": "Prepare the dough",
"text": "In a bowl, combine flour, salt, and sugar. In another bowl, dissolve yeast in warm water and let sit for 5 minutes. Add olive oil and mix. Gradually add to dry ingredients, stirring until a dough forms.",… but both make me equally happy.
I believe food creators should have access to smart, actionable insights on how their content works, scales, and thrives in an evolving digital world. And I believe tech shouldn’t feel intimidating—it should feel like a tool, not a roadblock.
That’s why I started Blueberri Pi. Welcome!
What is Blueberri?
I run Blueberri, a food tech consulting firm specializing in content engineering, recipe optimization, and scalable content strategies for food bloggers, recipe developers, and digital-first food brands. Our expertise lies in structured content, AI-powered publishing, and content operations—helping creators and businesses maximize discoverability, efficiency, and monetization.
Blueberri Pi is our newsletter, delivering insider insights on food tech, content strategy, and the future of recipe publishing.
Why subscribe?
Food content is changing—are you ready?
Blueberri Pi is your go-to resource for content engineering, recipe optimization, and food tech strategy. Whether you're a food blogger, recipe developer, or content leader, this newsletter helps you scale smarter with AI-driven publishing, structured content, and tech partnerships that fuel business growth.
What You’ll Get:
🔷 Expert insights on food content operations, metadata, and discoverability
🔷 Strategies for recipe optimization to boost engagement and monetization
🔷 Breakdowns of tech partnerships to help food creators leverage new platforms
🔷 Leadership & content ops tips for building scalable, sustainable workflows
Who is Sandie?
That’s me up there—with my signature pose, the half head tilt. You’ll see it from time to time. While I love blueberries for their health benefits and that incredible cobalt blue hue (seriously, no other food quite matches it), my actual favorite food? Pizza. A little structured, a little messy, infinitely adaptable—kind of like content strategy.
I’ve spent my career working at the intersection of food, technology, and content, helping food bloggers, recipe developers, and food tech companies figure out what actually makes food content work. Not just how to write a great recipe, but how to structure it for discovery, optimize it for multiple platforms, and turn it into a sustainable business.
I started Blueberri Pi because I know that most food creators don’t have a chief content strategist, a content engineer, or a tech expert on their team. And let’s be honest—most of the conversations about food tech and content strategy aren’t exactly fun to read. My goal is to change that.
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Be part of a growing network of food innovators and content strategists. Engage in the comments, share insights, and connect with like-minded professionals shaping the future of food content.
Ready to level up your food content strategy? Subscribe now and #ReimagineWhatsPossible with Blueberri.
