The future of recipe search
How AI-generated recipe questions are changing search behavior
Welcome to Blueberri Month!
If you’re new here, hi and welcome! I’ve had a wave of new subscribers lately and I’m so glad you’re here. July kicks off National Blueberry Month, but around here, I’m calling it Blueberri Month, a return to the fundamentals, fresh strategy, and bold updates for food creators who are building what’s next.
Here’s what to expect all month long:
Smart strategy for content visibility
A new creator spotlight series (hello, Recipes & Roadmaps)
Fresh interviews with tech founders shaping how recipes are discovered
Bonus resources for paid subscribers
I just added a new welcome video to the About page, give it a watch and say hey!
Now, let’s get into this week’s issue.
From Bistro to Blog: Meet Milo & Kate
Before they were food bloggers, Milo and Kate spent a decade behind the line, running a beloved neighborhood bistro. Two chefs, one marriage, and more than a few 80-hour weeks eventually led to burnout and a pivot.
They traded their bustling restaurant for a backyard kitchen and started Second Course, a blog where restaurant-quality recipes meet smart, structured content designed for the platforms of the future.
Their content was crisp. Their following, steady. But recently, something shifted.
The new search shift: From keywords to context
Traffic plateaued. Engagement slowed. And SEO audits came back clean.
The culprit? Search behavior itself.
More visitors were finding Second Course through long, nuanced questions, phrases like:
“Can I make this with coconut milk instead of cream?”
“What’s the easiest version of coq au vin?”
“Make-ahead French chicken that freezes well”
These weren’t traditional keywords.
They were AI-generated recipe questions, and they were changing how people discover and interact with content.
Instead of searching for “coq au vin recipe,” people were asking AI, “What’s a French chicken recipe that’s easy to make ahead and freeze?”
And if your recipe content doesn’t answer those questions clearly—or isn’t structured to surface well in AI-led search, it’s missing the mark.
Adapting your content for the future of discovery
Milo and Kate are shifting gears:
They’re building out FAQs and decision-tree style content on old posts
They’re structuring recipes with metadata and microcopy that answer variant questions
They’re prepping their content for platform integration where AI assistants pull from reliable sources
Because the future of food search isn’t just about showing up in Google.
It’s about showing up in AI chat, smart appliances, and voice search and sounding like you when it happens.
Recipes & Roadmaps launched this month!
I’m thrilled to announce my new series, Recipes & Roadmaps. I’m spotlighting food tech founders building companies with creators in mind.
We’re kicking it off with an exclusive Q&A with Ben Jabbawy, founder of Grocers List, a platform building the infrastructure behind recipe shoppability. If you’ve ever asked “Where is this all going?” this series is for you.
In case you missed it…
I recently joined The Food Blogger Pro Podcast to talk about turning older content into revenue and structuring your content for discoverability.
This month is packed!
New series. Big conversations. And new insights every week. If you’ve been thinking about going paid, now’s the time.
Paid Blueberri Insiders get:
Weekly issues of The Monday Stack
Strategy downloads like the Tech Partnerships Playbook ($150 Value) for annual subscriptions
Behind-the-scenes breakdowns on how platforms use your content
Bonus Recipes & Roadmaps Q&A Interview starting with Ben Jabbawy (landing in your inbox today!)
Thanks for subscribing and reading and I’ll see you in the next issue.
Until then, keep cooking smart.
Your friend in food,
Sandie