The Yellow Hoodie, the Browser, and the Book
What OpenAI’s new browser means for food creators and why I’m writing through it
This has been my mantra for the last five weeks during Sprintapalooza, a writing challenge that’s part of a 14-week workshop led by AJ Harper and the T3 author community. Every weekday, four one-hour sprints, one after another, I showed up in my yellow hoodie.
Working from home, context-switching is real. Between laundry and emails, your brain needs cues to say now, we write.
For me, that cue is my hoodie. Yellow is actually my favorite color. I know you thought it was blue! But my hoodie somehow activates my writing brain and is the easies thing to throw on when it’s time to write. Somewhere along the way, everytime I joined a writing sprint, it became a thing.
“The yellow hoodie has arrived!”
And then something beautiful happened, other authors started showing up in their own yellow hoodies too. 💛💙
A symbol of shared focus, stress, and solidarity.
We’re all writing different books, but we’re all doing the same hard thing: showing up, word after word.
As of today, my manuscript for Create Once, Share Everywhere sits at 66 ,896 words and I’m on track to finish the book proposal by November 1.
About Create Once Share Everywhere
Create Once Share Everywhere is the working title for my book. I’ve learned I have to keep saying so… I’m writing for food creators, bloggers, YouTubers, and recipe developers, who want their content to be seen, trusted, and earning long after it’s published.
They’re tired of chasing algorithms and brand deals that disappear overnight.
That may be you.
The book’s message is simple but powerful:
Your content is an asset.
When you structure it, it becomes discoverable, reusable, and resilient across any platform.
By the end of this book, you’ll know how to build content that stays visible, valuable, and adaptable no matter how platforms, or technology, change.
A quiet check-in
This issue of Blueberri Pi short, because I’m deep in writing mode.
But it’s for you. My ideal reader.
Lately, my days have been full of interviews, not just with creators like you,
but also with people behind the scenes of the food ecosystem:
ad networks, grocery tech founders, SEO experts, recipe platforms.
It’s been wildly exciting. The honesty, the transparency, everyone knows something is shifting. And they’ve been generous enough to help me map it.
I can already feel the kind of disruption this book might create.
It’s not loud disruption. It’s quiet, structural, the kind that changes how people see their own work.
If you’re part of a creator community, tell them about this early reader group.
This book is for you and with you.
It’s shaped by your stories, your challenges, and your brilliance.
Writing Create Once, Share Everywhere isn’t just about documenting what’s next.
It’s about building it together.
And even though this season has been intense, I’m all in.
Blueberri Stack
This week, OpenAI introduced Atlas, a new browser built into ChatGPT.
It’s designed to help users explore, analyze, and learn directly from the web—without switching tabs or tools.
For food creators, this is bigger than it sounds.
When browsers and assistants like Atlas can read recipe schema, metadata, and structured fields directly from your site, your content becomes machine-readable.
That means:
Your recipe can appear correctly formatted and attributed in search.
Your ingredients can be parsed by grocery tech apps.
Your author name and licensing can travel wherever your recipe does.
Structured content isn’t just about SEO anymore—it’s the infrastructure of discoverability.
As platforms evolve, structured data will quietly power the next generation of food search, helping recipes surface through voice, assistants, and emerging browsers like Atlas.
It’s another reminder that the future of visibility won’t be about posting more.
It’ll be about building smarter.
A glimpse of what’s coming
This image is a visual preview of Create Once, Share Everywhere, the book about shifting how we think about structure, creativity, and visibility well beyond 2025. Here I go again. I told you. You’ll be hearing this a lot.
This is more than a portrait of people creating.
It’s a preview of what’s taking shape inside Create Once, Share Everywhere.
Each person represents a different kind of creator.
A recipe developer, a teacher, a tinkerer, a systems thinker.
Different tools, different workflows, but the same desire:
to make something meaningful and make it last and how they embody the COSE framework.
That’s the heart of this book.
It’s not about becoming more technical, it’s about shifting your mindset.
To see structure not as code, but as care.
Not as data, but as design.
A way of making sure your work can travel, across platforms, devices, and time.
These aren’t just characters, they’re reflections of you. Of the way creators everywhere are learning to build content that lives longer than a trend.
And that’s exactly what Create Once, Share Everywhere is to help you with.
Join the Yellow Hoodie Reader Group
You’re already here, and that’s great.
You understand more than most about why structure matters.
But now, I’d love for you to be hands-on in this journey.
Join the Yellow Hoodie Reader Group, the early reader circle for Create Once, Share Everywhere™.
This is your chance to be part of the process, not just the audience.
Inside, you’ll:
Read early chapters before the book is published
See behind-the-scenes notes from my interviews and research
Share feedback that shapes the final manuscript
Be listed in the acknowledgments (yes, in print!)
Get sneak peeks of Blueberri visuals, frameworks, and design concepts
👉🏾 Join the Yellow Hoodie Reader Group
It’s where the story of this book keeps growing, one hoodie, one draft, one idea at a time.
Your voice will help make this book what it’s meant to be, something that doesn’t just explain structure, but redefines how we think about it.
Until next Friday,
Your friend in food (and structure),
Sandie
Love this perspective! It’s fascinating how a simple external cue, like your yellow hoodie, can function as such a powerfull cognitive trigger. Reminds me of how my favorite tea mug signals dedicated reading time.