MCPs just hit the creator economy and I'm loving it
As AI and creator tools become more connected, content isn't just being published anymore, it's moving through ecosystems.
MCPs are having a moment.
In the AI world, the MCP has become one of the trending terms this year. Some people have even started calling it the “USB-C for AI” because it creates a standardized way for AI systems to connect to tools, services, and data sources. As AI agents become more capable, companies are focused on how those systems interact with the outside world, and how to govern, monitor, and secure those interactions.
None of that is particularly surprising to me.
I’ve been hearing about MCPs for the better part of a year. If you’ve spent any time around content intelligence, content engineering, or AI conferences lately, you’ve probably heard the term too. It seems like every event I’ve attended has included at least one conversation about MCPs, agentic systems, APIs, or the future of AI-powered workflows.
But until recently, it still felt like something happening somewhere else. The conversations were largely happening among developers, AI researchers, enterprise software companies, and technology leaders trying to prepare for what comes next.
Then Kit announced MCP support, and I thought that was pretty cool.
Suddenly, a concept that had been living in the conference rooms, webinars, white papers, and technical presentations showed up inside a tool many creators already use every day. Whenever that happens, I pay attention.
(This is not a sponsored issue, btw. But I just started using Kit and thought this was really cool, so here we are.)
When technical concepts start appearing inside creator tools, they’re usually signaling a larger shift.
What’s an MCP?
Think of a Model Context Protocol (MCP) as a universal connector for AI.
It gives AI systems a standardized way to interact with tools, information, and services, similar to how USB-C gives devices a standardized way to connect.
Publishing keeps changing
For most of human history, publishing was relatively simple. You created something and shared it with people. A poem became a book. A recipe became a recipe card. A newsletter became an email. The content had one destination and one audience.
The internet changed that.
Today, a single piece of content might appear on a website, inside a newsletter, in search results, on social media, inside recommendation engines, and inside AI systems. The content itself hasn’t become more complicated. The ecosystem around it has. MCPs hint at a future where content, creator tools, audience data, and AI systems work together in ways that weren’t previously possible.
The future is coming fast, so what should creators do about it?
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