Who's JSON and why are they all up in my recipes?

Why your content needs structure and what Jason (and JSON) can teach us about making recipes work everywhere. Plus, a podcast preview.

Let’s talk about JSON, no, not a guy, a format (pronounced "JAY-sahn" or "JASON").
And why it’s one of the most underrated tools in your food content toolkit.

You’ve heard of metadata: cook time, ingredients, categories. They are the hidden details that make your recipe show up on Google, work in apps, or get picked up by platforms. JSON is the structure …