Several years ago, I was at a crossroads professionally.
I was talking with my manager about what growth might look like and where I wanted my career to go next. We were brainstorming possibilities when she suggested something that completely caught me off guard.
“What if we renamed your team the Content Engineering team?”
That’s not a real thing.
I genuinely thought it sounded like a startup gimmicky buzzword. Something somebody had invented five minutes earlier and hoped everyone else would accept without asking questions.
In this first episode of The Blueberri Podcast, I share the story of how working alongside engineers changed the way I think about content, structure, publishing systems, and the invisible layers behind digital experiences.
This episode is also kind of an introduction.
You’ll learn how I found my way into this corner of the content world, why I wanted to create an audio-only podcast, and what kinds of conversations we’ll be exploring together going forward.
If you’ve ever heard the term content engineering and wondered what it actually means, or if you’ve ever found yourself translating between content, product, and engineering teams.
And if the episode sparks a thought or a question, leave a comment. Some of my favorite conversations start exactly that way!
Because it’s the first episode, it’s completely free.
After that, new episodes of The Blueberri Podcast will be delivered to paid subscribers every Monday morning.
Listen to Episode 1: Content Engineering Is a Real Thing
