Templates, Terms, and a Smarter Backup Strategy

Use structure to protect your recipes and pitch them like a pro.

Hi there!

You read the story. Jason’s recipes had heart, flavor, and photos that popped. But he missed one thing: structure.

In this post, I’m walking through exactly what would’ve helped him land that deal—and giving you the same tools.

But first, let’s talk strategy.

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Why structure matters

Your recipes are more than blog posts, they’re assets. But only if they’re structured in a way that platforms and partners can actually use.

Structure means your content can:

• Show up in rich results on Google

• Be easily reused across platforms

• Work in apps, devices, and smart kitchen tools

• Be licensed or syndicated without rework

And structured content isn’t about being techy—it’s about being prepared.

So today, I’m sharing:

• My plug-and-play JSON recipe template

• A simple workflow you can adopt

• A glossary to decode all the tech lingo

• And the backup strategy I recommend to every client

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