Where Good Food Content Goes to Disappear
And what happens after publishing actually matters
Food content rarely fails loudly.
More often, it slips out of view without anyone noticing. A recipe performs once, then goes quiet. A video does well, but nothing seems to build on it. It gets skipped by the very platforms that are supposed to fuel discovery—not because it’s bad, but because there’s no clear signal telling them what to do with it next.
The work still exists. People still like it. But it doesn’t travel.
That quiet drop-off can feel confusing, especially when you’re still showing up, still posting, still following the advice that’s supposed to work. You adjust formats. You try again. You assume the problem is effort.
This issue of Blueberri Pi is about what actually happens after something goes live, and why so much good food content doesn’t fail, but gets stranded instead.
Meet Koda
Koda lives in Lawrenceville, Pittsburgh.
He’s into video games, cooking, and systems, though he didn’t think of it that way when he started. His niche is simple and obsessive in the best way: he goes to Michelin-star restaurants, studies a dish, then recreates it at home.
Taste it. Then make it.
His blog is called Second Seating, a place where restaurant experiences turn into practical, repeatable home cooking. His YouTube channel documents the process. His Pinterest does especially well because people save the steps, not just the finished plate.
For eight months in a row, Koda hit his revenue goal.
That’s when he quit his marketing job and went full-time. The income was steady. The workflow was predictable. The content no longer relied on one platform having a good week.
That wasn’t always true.
When Posting Everywhere Stopped Working
Early on, Koda posted everywhere.
Every video went to multiple platforms. Every recipe was pushed out in as many formats as possible. It felt responsible, like he was increasing his odds.
One video, an at-home take on a tasting-menu pasta, performed especially well. People asked for follow-ups. Someone commented, “Can you do the sauce next?”
But a few weeks later, the questions changed.
“Did you ever post that again?”
“I can’t find the mushroom one.”
“Where do I start with your recipes?”
Koda hadn’t stopped creating.
But his content didn’t have a clear path forward.
What Koda Actually Changed
Koda didn’t solve this by posting more. He solved it by redesigning how his content moved.
Here’s what he did, specifically:
He decided that YouTube was where full recreations and technique lived. Long-form, process-heavy, no shortcuts.
He redesigned Pinterest to act as a reference layer: clear steps, consistent naming, and pins that pointed back to related recipes, not just the latest one.
On his blog, Second Seating, he made sure every new recipe:
referenced a previous restaurant visit
linked to at least two related dishes
clearly stated what kind of meal it was for (weeknight, project cooking, special occasion)
He stopped treating the moment something went live as the finish line. From there, the work continued. Each piece was connected to what came before it and pointed clearly to what came next.
This is the heart of the COSE™ pillar Share with Intention.
Why This Works
Koda’s content holds together because it’s designed to.
Not everything needs to be everywhere.
But everything needs a role. When content is designed to move, it can resurface, connect, and compound. When it isn’t, it depends on timing and luck.
Most creators don’t need new ideas.
They need clearer paths for the ideas they already have.
Try This (15 minutes)
Pick one recipe or video that should have gone further.
Then answer these questions in writing:
What platform was this actually made for?
What should someone do after they consume it?
What other piece of your content should it point to?
If the answer is “nothing,” that’s a design gap. The good news is that design gaps are fixable.
Help Building This Kind of System
This is exactly what the COSE™ course is designed to help with.
Over the past year, I’ve been refining COSE™ — Create Once, Share Everywhere — into something more than a framework. It’s becoming a live, practical system for people who are tired of rebuilding content instead of compounding it.
I’m opening the first COSE™ cohort soon.
This won’t be a content marketing course or a collection of tactics. It’s about treating content like an asset, aligning creation, organization, and distribution so your work actually holds up over time
Before I open this publicly, Blueberri Pi readers will get early access.
No action needed yet. I just wanted you to know what’s coming, and why I’ve been spending so much time thinking about systems instead of shortcuts.
I’m here to help. Reply with questions or comments about your own journey.
Your friend in food 💙
