From a messy baked ziti to the future of food content

My reflections from the stage.

Last week at the Flavor Media Summit (FMS), I stood in front of a room full of food creators and told them about... baked ziti.

Not the beautiful, styled, perfect kind you see on Instagram.

The real kind.
The messy, slightly sunken, "is this even photogenic?" kind I made in an office kitchen in Shanghai on my first assignment at a food tech startup, after …