When pageviews aren’t enough

Why food bloggers relying on ads need a backup plan

The question behind the clicks

If your blog relies on ads, you already know the math: traffic equals revenue. More pageviews, more payout. It’s simple, predictable.

At least, it used to be.

But lately, the math isn’t math-ing. Google shows your ingredient list right in search, so readers don’t need to click through. TikTok gives you a viral hit, but your …