You're not behind.
But your monetization plan might need a glow-up.
It’s easy to feel like everyone else figured it out.
That your blog missed its moment.
That someone else grabbed the deal you should’ve landed.
That maybe, just maybe…you’re too late.
But in food blogging, timing isn’t everything. Strategy is.
We’re talking about something I see in nearly every strategy session, creators who aren’t struggling because they’re doing something wrong... but because they’re asking the wrong questions.
Most of the bloggers I work with are experienced. Talented. Thoughtful. But in 2025, blogging isn’t just about publishing content. It’s about knowing what questions to ask so your content actually works across platforms, formats, and monetization models.
The creators thriving in 2025 aren’t just the loudest or the most active. They’re the most intentional. They ask smarter questions. They know how their content works and how it works for them.
And if that resonates, meet Priya.
Priya thought she was starting over. Turns out, she was starting smarter.
Priya launched her plant-based blog in 2014, just after quitting her job in public health. Her recipes were rooted in South Asian flavors, like jackfruit biryani, creamy moong dal, and golden masala tofu wraps. She didn’t chase trends; she shared what she knew, and her audience loved her for it.
But in 2019, life got busy. She paused the blog, thinking it would just be a break. Then the pandemic hit, and she didn’t return until late 2023.
And when she did? It felt like a different internet.
Short-form videos were dominating. Recipe blogs had become SEO machines. Pinterest, Instagram, and even search engines seemed harder to navigate than ever. And the content that looked like hers was suddenly showing up everywhere… but not from her.
Priya had the content. She had the experience. What she didn’t have was a framework for thinking about her content like a business.
Until she shifted her lens.
You’re not behind. But you might be asking the wrong questions.
In 2025, the food blogging game isn’t about who posts the most, it’s about who asks better questions.
Ad revenue still works (sort of). Social media still drives traffic (sometimes). But the bloggers seeing real growth right now aren’t focused on output alone—they’re focused on strategy.
This issue is a list. But not just any list. It’s a new lens.
These are the 10 questions I ask in consulting sessions with food creators, brand clients, and tech platforms. And today, I’m handing them to you.
How do I know if a platform is worth partnering with?
How do I know if a brand or platform deal is really worth it?
Should I keep publishing on Instagram or prioritize owned platforms?
How do I structure my recipes so AI platforms or apps can actually use them?
Can I license my recipes, and how do I protect myself?
How do I know if my content is really working across platforms?
What does a future-proof content strategy look like today?
Should I launch a paid newsletter or recipe vault?
How do I stand out when so many creators are doing the same thing?
How do I diversify my income so I’m not dependent on ads?
You can read the full post with answers, examples, and action steps right here:
10 Questions Every Food Blogger Should Be Asking Right Now
What happened to Priya?
She stopped focusing on traffic alone and started thinking about longevity.
She built a structured recipe library, complete with metadata, clear instructions, and modular formats that she could license, reuse, or republish.
She stopped stressing over brand deals and started pitching platform-ready content instead. (SPOILER: That opened up new revenue streams.)
And she didn’t need to burn out or go viral to do it.
All she needed was a better set of questions and the right tools to act on them.
Want help turning these questions into action?
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Until next time,
Your friend in food,
Sandie