In the last issue, I laid out five things I keep seeing content-first tech companies get wrong when they try to build a creator economy. Understanding the community. Messaging. Who’s delivering it. Visibility. Whether creators are treated as partners at all.
I told you I’d come back with what I’d actually do differently if I were building a creator program from scratch. I’ve seen it done wrong for years and I haven’t been keeping this to myself, either. But there’s nothing like sharing it on blast on Substack to spread the message a lot faster.
This is the Expand for Reach and Revenue stage of COSE™. Structure doesn’t create possibility by sitting there. It creates possibility when someone actually builds the systems and relationships that let it reach further.
