Breaking the recipe bottleneck

Why structure simplifies everything

Liam was killing it on TikTok. His keto recipe videos had racked up thousands of followers, and his snappy, fast-paced cooking clips were exactly what his audience craved. A dash of humor, a sprinkle of slick editing, and boom—instant engagement.

But behind the scenes, Liam was stuck.

Each time he wanted to post a recipe to his blog, he had to rewatch his…