Agentic AI for creators is here
Your content can do more than wait to be clicked
The shift from “generate” to “act”
Walmart announced its new partnership with OpenAI, allowing people to shop straight from ChatGPT and it feels like a turning point.
Not for retail. For creators.
Agentic AI is here.
It’s the difference between AI that writes and AI that acts.
Generative AI creates outputs.
Agentic AI completes objectives.
For food creators, that means your recipe content can move into commerce, grocery carts, or meal-planning tools, without you lifting a finger.
And the creators whose content is structured will be the ones leading this new era.
Meet Eric, the future of agentic AI
Eric lives in Austin, Texas, and runs Meals on a Budget, a blog that started in 2025 with one mission: helping people on SNAP cook well without spending much.
By 2030, his structured recipes power shopping lists, meal plans, and grocery bundles across multiple platforms. He didn’t chase virality; he built a foundation.
When agentic AI tools matured, his content was ready.
A grocery AI surfaced his recipes for “meals under $5.”
Walmart’s AI-powered ChatGPT integration suggested his sheet-pan dinners for family meal plans.
His recipes appeared in “smart cart” bundles across regional grocery apps.
He earned small commissions every time someone shopped from one of those bundles.
Eric became what I call an agentic creator, someone whose content moves through systems on its own, while he focuses on creativity, partnerships, and story.
And because his recipes were structured, ingredients, cook time, nutrition data, and dietary tags, AI agents could interpret, recommend, and transact with them.
The results weren’t overnight. But they were ongoing.
What is Agentic AI (and how is it different from GenAI)?
Generative AI is reactive—it creates content when you ask.
Agentic AI is proactive—it pursues goals, automates tasks, and connects data to decisions.
Generative AI: “Write me a recipe for dinner.”
Agentic AI: “Find a dinner recipe, order ingredients, and schedule delivery for 6 PM.”
Agentic systems can read your structured content, recommend it, and even turn it into commerce actions. That’s the real opportunity for creators: your content becomes a decision engine instead of a passive article.
More on this in Prism MediaWire’s 2025 Agentic AI Market Analysis.
Why this matters for creators
This isn’t a trend. It’s infrastructure.
Agentic AI depends on the data you’ve already been told to include—metadata, schema, and clear formatting—but now that structure has direct revenue implications.
If your recipes are machine-readable, agents can recommend them.
If your content includes affiliate or shoppable data, agents can trigger purchases.
If your posts are well-tagged, agents can personalize suggestions for users.
Structured content isn’t just about SEO anymore. It’s about being processable.
Your Friend in Food | Marsha McDougal of Maple Jubilee
This week’s Your Friend in Food episode features Marsha McDougal, founder of Maple Jubilee, who opened up about the power of food to comfort, heal, and connect.
Growing up in Nashville, Marsha spent her childhood beside her mother in the kitchen helping measure, stir, and memorize family recipes that would later find a home on her blog. Those moments, like her mom’s beef short ribs with mashed potatoes and cabbage, became lifelong comfort anchors.
But her food journey took an unexpected turn. In 2016, Marsha was diagnosed with breast cancer at just 32. Her doctor told her something that changed everything: what you eat can change your life.
Marsha’s story is one of resilience and redefinition. A reminder that food memories evolve, but the love behind them never fades.
The Blueberri Stack | This week’s headlines
Walmart + OpenAI bring shopping to ChatGPT
Walmart’s “Instant Checkout” will let users discover, shop, and complete purchases directly inside ChatGPT, the clearest sign yet of agentic commerce.
Creators turn to agentic AI for fan engagement
Agentic tools are helping creators automate DMs, manage comments, and personalize community outreach—freeing time for creativity.
Perplexity’s $42.5M publisher fund sparks new monetization model
Perplexity launched a “Comet Plus” program paying 80% of $5 subscriptions to publishers whose content powers AI results.
Vocabulary of the Week: Agentic AI
Agentic AI — AI systems that autonomously perform tasks toward goals using reasoning, memory, and decision-making—often across tools and platforms.
Unlike generative models that create content, agentic systems act on it.
What I want you to know
You don’t need to create more content; you need to create content that can act.
Eric’s blog didn’t go viral; it became valuable because AI could read, organize, and monetize it.
Agentic AI isn’t the future. It’s here. And structured content is how you get seen by both people and the systems they use.
Book a Strategy Session
Want to understand how agentic AI, structured content, and partnerships can work together for your business? Let’s map out your ecosystem, one system, one strategy, one structure at a time.
This session is perfect if you’re planning a rebrand, licensing recipes, or pitching to food tech platforms. We’ll review your content, identify monetization opportunities, and leave you with a clear plan to move forward.
We don’t need to fear AI taking over, we just need to make sure it knows who’s running the kitchen.
Until next time, keep learning, keep experimenting, keep cooking.
Your friend in food,
Sandie